Promotion initiative in Hauts-de-France

"61% of employment in the region is linked to the local economic ecosystem, and you are a prime example of this!": addressing sector stakeholders in the individual employment and domestic work gathered in Lille by FEPEM, Philippe Beauchamps, Vice-President of the Hauts-de-France Region in charge of business, employment, and training, depicted a detailed picture of the sector: 237,430 employers and 97,461 employees, 9.6% of households use domestic employment in Hauts-de-France, representing 4.6% of employees. "This sector is a very important force in our regional economy," he specified, without hiding the pressures felt: by 2030, more than 58,000 positions will need to be filled. At the national level, this figure is estimated at 800,000 jobs.

For Philippe Beauchamps, this represents "a real challenge" requiring "a collective response" which includes, in Hauts-de-France, a Regional Training Program (PRF) bringing together all the collective actions conducted by the Region.

This morning, other programs and innovations designed to attract and retain (future) employees in the sector were presented, particularly the portal, with which IPERIA works closely, and which Hélène Doublet, Territorial Coordinator for Normandy -- Hauts-de-France for the organization, introduced. This portal aims "to create a single entry point for domestic employment, to speak to all audiences," she explained to the assembly. It offers practical content, interactive tools, and personalized support to employees and individual employers. One can discover the professions and consult salary scales there. It allows centralizing information to optimize searches.

Furthermore, work is underway through a two-year experiment led by the National Joint Council for Social Dialogue to streamline this connection between sector stakeholders and unblock the lack of communication still observed between employers and employees.

"We are in France's most dynamic region within the regional training plan framework.": during her speech, our Deputy Director Nadège Turco also emphasized Hauts-de-France's unique place in the region.

Alongside her, Alexis Cabière, Institutional Relations Project Officer for IPERIA, specified: "We have 17 training organizations in the region and an 18th present in Île-de-France, which also operates in Hauts-de-France. Training organizations are close to people to train as many as possible, as effectively as possible". He also recalled the agreement signed by IPERIA with France Travail and FEPEM, which aims to address challenges and share experience, data, and recommendations. Not forgetting the agreement concluded with the Nord department to implement the Personal Carers' Centers (RAVie) program.

Professionalization: Nadège Turco revisited IPERIA's vocation, reminding that our sector, which turns 30 this year, "continues to invest tirelessly in recognizing employees' professional identity with, today, 3 professional qualifications that represent the core of the professions and 5 skills certificates that are registered in the National Register of Professional Certifications".

Nadège Turco also recalled our role in supporting and strengthening skills, as an "actor in the sector's Strategic Workforce and Career Planning (GPEPP), which has allowed us to be at the heart of what we now call skills management".

And because "a need must meet a skill," our director mentioned IPERIA's creation of "an innovative service that contributes precisely to this management and skills support, fully implemented in January: the COEPS. This is a new program that we tested within the Recognition of Prior Learning (RPL) framework as a pathway architect, as well as within the Lab Migration framework."

Lab Migration for domestic employment was extensively discussed during this morning of exchanges, specifically the secure and personalized training pathways intended for foreign-born individuals we help build with FEPEM.

Pascale Villiers, Co-President of FEPEM in charge of movement and territories, recalled the demographic context: one in three French people will be over 60 in 2030, and the employment context in our sector: more than one in five positions is held by a foreign-born person.

Lab Migration, a "citizen project" tested in Marseille and deployed in Île-de-France, provides an adapted response to integration by supporting candidates toward professionalization in home-based professions. It helps strengthen social bonds and energizes non-relocatable territories, encouraging territorial networking.

Our colleague Alexis Cabière highlighted IPERIA's concrete actions in this project, as we set up candidate interviews with advisors, supported cohorts (on the same qualification), and monitored pathways over several months. In Marseilles, Lab Migration is currently being tested on a second cohort. In Île-de-France, the first has just started. Could Hauts-de-France be next?