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Published on: 17/09/2020Updated on: 17/09/2020
IPERIA, the national platform for domestic work professionalization for 25 years, is entering a new dimension with its new graphic identity. With professional branches of childcare providers and domestic employees, the organization has grown with sector professionalization. Today, its missions are intensifying and this new graphic identity reflects this evolution. It asserts itself and strengthens its contrasts. Here's the explanation.
A Logo Between Reference and Difference
IPERIA's logo breaks free and "dots its i's." Freed from the restricting notion of "institute" but keeping its dandelion, it remains two-toned but shortened.Discover its evolution in video:
Richer Colors
IPERIA stays true to its original purple and orange colors, but they become more vibrant. Dynamic and welcoming, orange draws attention rather than imposing. It embodies a spirit of discussion and sharing. Purple, the predominant color, asserts itself through its softness and soothing qualities. This contrast demonstrates IPERIA's dynamism and ambition, coupled with pride and serenity enabled by recognized professionalism.A Meaningful Signature
As momentum builds, IPERIA has grown beyond being just 'the added value of family employment,' and its signature is evolving accordingly. It now resolutely focuses on those who create the domestic work sector's richness: individual employers and their employees. Recognition through skills has been IPERIA's commitment since its founding in 1994. Moving beyond prejudices, it advocates for proper recognition of domestic work professions and skills enhancement for those who practice them.
