A new IPERIA website to support sector professions and those who practice them

Published on: 04/06/2024Updated on: 04/06/2024

Our new website aims to be a pathway partner designed to support and guide current and future employees. Its goal is to inform about professions, career possibilities, and services provided by the professional branch and to support individual employers in their working relationships. Here are the explanations.

A showcase for sector attractiveness

The individual employment and domestic work sector responds to a societal challenge: supporting families in a context of high demand, as an estimated 300,000 positions will need to be filled by 2030.

Childcare provider, childminder, family assistant, and personal carer are all concrete occupations, which need to be professionalized. The people who practice them have skills that need to be enhanced. We need to ensure that all these dynamics interlock and contribute to "making supply meet demand, with skills as the main focus," explains Nadège Turco, Deputy Director of IPERIA. This ambition guided the design of our new website so that users can understand the sector's strengths, attractiveness and potential, how it is structured and who our partners are.

Explanatory sheets detail each profession's role and duties. Because human aspects are at the heart of the challenges and guide this new digital path, we specify the qualities expected for these jobs, and give voice to employees through testimonials and lived experiences.

With this website, those entering the sector will understand that practicing a home-based profession cannot be improvised and that skills are needed to take care of what is most precious: children, parents, and home. They will also discover that it's possible to build a career and feel good, surrounded by numerous partners and multiple opportunities to improve skills.

We have also given significant space to individual employers so they can grasp the model and the relationship of trust that can be built based on skills.

The crossroads of connection

The branch's professionalization offer was designed considering profile diversity, because each (future) employee has their own pathway and expectations. The website echoes this by offering a 360-degree system that can be mobilized by those entering the sector and those already in it. "It seems necessary to be able to provide step-by-step, personalized support" to match "poly-skills, strongly imbued with behavioral and transversal skills," specifies Nadège Turco.

Thus, to support (future) employees, the new website consists of 4 sections:

Choosing a career: Discover the necessary tools that will facilitate and accelerate the development of (future) employees' activity and guarantee the best possible professionalization pathway, particularly thanks to Sector-specific career guidance and development consulting (COEPS).
Getting trained: to take ownership of tools made available by the branch through the skills investment plan.
Getting certified: to formalize my skills through qualifications, eight professional certifications registered with France Compétence, and five complementary certifications.
Career advancement: to complete one's pathway, enrich knowledge, improve practices, expand the scope of activity through training and/or certifications, calling upon COEPS.

A vector for retention

Because IPERIA works closely with the professional branch to enhance the professionalization offer, the website needed to echo all new developments and legal information concerning training. In addition to information about the sector and professions, updates inform users of events, innovations, and developments. A help section is there to answer various questions. It is also possible to consult DIY tutorials, animations, and skills tips, all shared by professionals who practice one of the sector's professions. Finally, training organizations have their own communication space.

These systems and sections are valuable tools for managing skills in a sector without an HR department to guide employees and individual employers. Our website has taken on this vocation of support at all levels and at all times, and the benefits are real: those entering the sector better understand certification and how to access the programs; those already practicing a home-based profession find keys to enriching and diversifying their skills.

A website closer to user expectations

To achieve this new navigation experience, we designed the website by putting ourselves in users' shoes, whether novices or already integrated into the sector. Thus, among the steps in its creation, users were involved, as explained by Fabien Jacquetton, Head of Digital Marketing & Customer Experience: "Before launching the redesign, then after the pathway creation phase, we studied behaviors on the old site with groups of people: sector employees, individual employers but also internal colleagues". User feedback largely gave the new website its current structure and identity.

With users being three times more likely to consult our site on mobile phones rather than on computers, we have completely adapted the website to offer the best possible experience on both phone and computer. Navigation has also been greatly enriched with new visuals such as photos and illustrations. Our developers' complete redesign of the site has also strengthened its security.

Environmental performance and skills

"Because within the Domicile & Compétences group, which IPERIA is part of, we are sensitive to sustainable development issues, we designed this website to minimize its environmental impact. It benefits, at the time of design, from very good performance as its average is B (rating going up to G) according to EcoIndex" specifies Laëtitia Tariel, Director of the group's Marketing and Communication Division.

We hope you enjoy navigating this new website.